This is my clientele page from my sketchbook. As with much of my project, the idea around my target consumer has since changed. I am making now for a much broader client, with no specific age range. The women I am targeting simply tick these few boxes:
confident
stylish
appreciates craft
modern women
likes investment pieces
Since I am also making to fit a model I have ensured I chose someone who also ticked all these boxes. Out of the 4 outfits I am making 2 of them to fit myself (because why not?) so between me and my other model (or maybe I should say client) we cover a nice range of people. We're totally different ages, different races and different body shapes so that ticks a good few boxes for me. Ideally I would have loved to have had 4 different models of all different ages, races, shapes and sizes but alas, trying to organise and fit to that many people in such a short timeframe is one task too many for me. I also don't really want to risk being let down by anyone when I have such a tight timeframe to stick to, with little space for manoeuvre. My other model is actually my boyfriend's mum, and I know I can rely on her to stick to her word. She also used to be a model so you know, that's always a plus.
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